Sunday, February 8, 2009
Hello all things good and bye bye to judgementalism!
P.S This video contains some foul language and very very humorous content.
For those who have not a hunch or inkling about what 'Little Britain' is all about, then I'll let you in on what it's actually about. As the name suggests, the comedy series was a concept by Matt Lucas and David Williams, who are also the main characters of the comedy, taking on different roles. Interestingly, it sketches the daily lives of the British and is presented to non-British in wicked humour. The series has been running for quite a few years(Seasons 1 to Little Britain USA-the latest of the sequel, which is one of the episodes as shown above).
What makes 'Little Britain' so addictive is its clever use of props-from the clothes, make-up, expressive faces(also forms of non-verbal communication). The episode also depicts how people picture transvestites as-wearing dresses, lacy ones in this case to behaving like a woman(the tonation of the voice eg. giggling like a woman). It then shows us how we react to these people whom we label based on our own judgement or the hear-says of others. In this case, it is acted by Matt Lucas, who is the police officer, as he gives Emily Howard doubtful glares and the 'I don't take you seriously' laidback attitude.
Usage of facial expressions weigh heavily in the 'Little Britain' series. Earlier, I mentioned about non-verbal communications. If you watched the video(which I presume you would have done so before even reading this), the way Emily Howard posed in front of the camera shows a typical, yet a little exaggerated, version of how transvestites should behave. In this case, the way he moved his body and made pouty lips is enough to make one go 'oh my goodness! super gay...!'
" I'm a lady, I do lady's things...," as abstarcted from the conversation between Emily Howard and the police officer, verbal communicators like these further amplify the effect of the 'gender-deficiency' Emily Howard portrays. Surely, expression or also a form of non-verbal communication is effective. But let's just admit it, verbal communication is and will always be, the main form of communication. This is to avoid any miscommunication which in turn, results in misrepresentation(eg. legal cases).
In all aspects, the video has very clear and expected visions of what transvestites should look, behave, dress etc. I'd like to say it touches on soft spots and makes us realize that whatever is being shown on screen is very much a true reflectio of ourselves(I'm not saying everyone agrees with me).
If you ask me, I am guilty of these, being judgemental based on a person's physical appearance and the body language I infer(or think means what I was accustomed to by the conversations of others). It is sad when we see someone who acts a little feminine then he should be and pass off rude remarks like 'Eyer...so sissy. Must be gay.'(But we argue that this is because men should be acting in all ways masculine) Ah... perception then comes in and we zoom in on his voice, his hairstyle, his dressing and even the bag he carries and how he walks. Just what is wrong with us?! Human nature and biasness, that's what it is.
I believe that perception can be changed, if only we were brought up to be less judgemental toward others and situations. So go on, be a good samaritan and start your day by being nice to everyone you see, even if the sight of the person makes you go 'Eeyer...'.(But don't pretend!)
Yeah right.
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Tuesday, January 20, 2009
The very first

I have to admit, advertisements and television programmes are my source of inspiration. By saying this, I mean emulation. We try to emulate our favourite celebrity by following their dressing and maybe even personalities (Of course, this is just a general assumption).This is not to say audiences, like myself, lack our own set of thinking. Rather, it goes to show the powerful influences those media sources have on us.
Good or bad influences, communication through the media works. Be it a Visa advertisement or ‘Little Britain’ comedy series, we are constantly exposed globally (though not in being). Let me cite the example using advertisements. I’m certain most of us have watched advertisements that do not mean anything but still, it is stuck in our heads. It could be the music or simply the comedic facial expressions of the models (think lexis and pathos).
Here, I’d like to share the recent advertisement from bodybymilk(see above).
So what is bodybymilk? As its name suggests, it is a campaign in the USA to encourage teenagers to drink milk and the goodness it has to offer. Famous celebrities like Miley Cyrus, Chris Brown and most recently, Taylor Swift, front the campaign.
The use of catchphrases ‘studies suggest...milk instead of sugary drinks tend to be leaner...’ help to further reinforce the message to teenagers. Here, the style and delivery of words chosen are straightforward, yet very meaningful.( To get the message straight across to teenagers.)
Then, there is the milk mustache(I followed the spelling from the website) all the celebrities adorn. I personally like it. It brings out the concept of logos and pathos. Why? Logo- Drink milk, get a milk moustache and stay healthy. Simple. As for pathos, the advertisement itself speaks a thousand words. The signature ‘got milk’ encapsulates the message to the teenagers out there and helps engrave in their mind that drinking milk is good(makes them ask themselves if they’ve had their glass of milk for the day).
So you see, communication has evolved over the years. I would say, not just over the centuries, but decade after decade as well. As people get more exposed globally, ideas are more open and conventional communication methods just do not seem to appeal as much as creative ones that touch on logos, pathos and audience responses (I feel they’re very important because most success stem from human emotions and interpretations).
Now after seeing this advertisement and all the healthy benefits it boasts, are you craving for that glass of milk? Do check out the website www.bodybymilk.com
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